Multichannel advertising diversifies revenue, risk, and audiences. This generates additional income streams, protects your business, and expands more quickly than if you build on one channel at a time.
In this guide, we’ll cover the benefits of multichannel advertising, different advertising options available to sellers today, and how to implement a unified strategy.
What you’ll learn:
- Benefits and risks of implementing a multi-channel strategy
- CPC & ACoS benchmarks by marketplace
- Key advertising differences by marketplace
- Individual channel insights & technical deep dives