Multichannel advertising diversifies revenue, risk, and audiences. This generates additional income streams, protects your business, and expands more quickly than if you build on one channel at a time.

In this guide, we’ll cover the benefits of multichannel advertising, different advertising options available to sellers today, and how to implement a unified strategy.

What you’ll learn:

  • Benefits and risks of implementing a multi-channel strategy
  • CPC & ACoS benchmarks by marketplace
  • Key advertising differences by marketplace
  • Individual channel insights & technical deep dives