Overview

Whatever your goals are for your business and for your individual products, in order to achieve those goals you’ll need to advertise. Taking the time to set up your campaigns in the right way will enable you to direct your advertising spend where it needs to go and achieve your business goals.

What you’ll learn

In this ebook we’re going to cover everything you need to know to set yourself up for success with smart Sponsored Products campaign structure:

  • Understand the differences between automatic and manual campaigns
  • Choose between two options for structuring campaigns: mirrored and audience-based
  • And get ready to implement campaign creation best practices