Plan, create, and optimize content that sells.
TikTok Shop gives brands a powerful new way to reach buyers—but content is everything.
Whether you’re just getting started or ready to scale, this checklist will help you plan high-performing content that actually fits the platform.
You’ll learn:
✅ What works on TikTok (and what doesn’t)
✅ How to build an effective content mix
✅ Smart ways to collaborate with creators
✅ Optimization tips that drive conversion
What’s Inside
This checklist walks you through every phase of TikTok Shop content planning—from strategy to publishing—with clear, actionable steps to help you:
- Define your brand’s tone and content goals
- Choose content types, trends, and sounds that fit
- Nail lo-fi video best practices (without sacrificing quality)
- Collaborate with creators and track results
- Post consistently and optimize for performance
- Grow with extras like Spark Ads and live events
