Everything you need to set up, scale, and succeed.


TikTok Shop isn’t just a discovery tool—it’s a full-funnel commerce engine. But to drive real results, brands need more than content. From listings and ads to creator strategy and fulfillment, every piece matters.

This checklist walks you through all the steps to sales success with TikTok Shop. Including:

✅ What to set up first—and what to track from day one
✅ How to build a reliable fulfillment and customer service foundation
✅ Smart use of Spark Ads, creator collabs, and loyalty tactics
✅ The performance metrics and optimization levers that matter most

What’s Inside

The TikTok Shop Sales Growth Checklist breaks down the full ecosystem—from setup to scale—with tactical guidance to help you:

  • Select the right products for TikTok’s audience
  • Optimize your product pages and listings
  • Deliver fast, reliable fulfillment
  • Launch and scale TikTok Shop Ads effectively
  • Build and manage high-performing creator partnerships
  • Track, test, and optimize across the funnel

 Go from setup to sales—faster and smarter—with this step-by-step guide.