With ad costs rising and competition ever-increasing, it’s no longer enough to monitor top-line ACoS or ROAS and call it a day.
To grow profitably on Amazon, you need SKU-level analysis.
This guide shows you exactly how to measure ad profitability per SKU—so you have the data you need to double down on what’s working, cut waste, and scale with confidence.
What you’ll learn
✅ How to calculate contribution margin and set profit-safe ACoS targets
✅ Which metrics matter and how they work together (ACoS, ROAS, TACoS, and more)
✅ How to build a SKU-level profitability tracking system
✅ A step-by-step framework for optimizing ad spend by product
✅ How to identify profitable SKUs worth scaling—and which are draining your budget
Who it’s for
This guide is built for:
- Advertisers managing large catalogs
- Brands looking to maximize ROI
- Sellers tired of best-guessing product performance
- Anyone serious about profitable growth on Amazon
Map your smartest Amazon strategy yet with this guide 👉