Essential data from the report includes:
- Average CPC peaked in April 2021
- Lowest average CPC was in February 2021
- Baby category saw the biggest increase from January – March 2021 (+20%)
Any business looking closely at trends in the ecommerce space is likely thinking about the Walmart marketplace as an opportunity for diversification and expansion. The opportunity on Walmart continues to grow exponentially. . In this data-driven, category-level benchmark report you’ll gain access to average CPCs, ACOS, and ROAS into the trends and future of e-commerce.