What changed in key Walmart categories last year—and what should advertisers pay attention to now?

The latest benchmark report from the Teikametrics analyst team breaks down performance data across several Walmart categories, highlighting the trends, patterns, and strategic shifts shaping outcomes in 2024 and beyond.

From CPC spikes in Home to huge CVR jumps in Food, we’ve unpacked the numbers and laid out predictions so you can benchmark your own performance, adjust your campaigns, and set more confident KPIs.

Inside, you’ll find:

📘 Benchmarks by Category
See how ROAS, CPC, CVR, and AOV played out across categories including Food, Home, Toys, and more.

📘 Context Behind the Metrics
Understand what’s driving shifts in performance—from seasonal patterns and buyer behavior to new ad types and strategies.

📘 Quarterly Trends to Inform Timing
Spot when performance peaked or dipped in different categories—so you can better align campaigns with shopper demand.

📘 Forward-Looking Insights and Strategy Tips

Learn how rising CPCs, evolving platform tools, and broader market forces like tariffs may shape your 2025 approach—and what to do now to stay ahead.

If you’re advertising on Walmart or curious about starting, this guide will help you make more data-informed, category-aware decisions, and build your best Walmart strategy..