ACoS is changing drastically (for better or worse) across every Walmart category. And there is much to learn from CPC and ROAS trends over the last quarter. In this data-driven, category-level benchmark report you’ll gain access to average CPCs, ACOS, and expert insights into the trends and future of e-commerce.
Essential data from the report includes:
- ROAS changed drastically in Q3, with Patio & Garden increasing by 36.4%
- Pets saw a significant increase in ACoS
- Higher competition is expected in Q4, as the top 10 categories experienced a stark increase in CPCs