Summary
Cartology, a full-service Amazon agency led by Michael Maher, helps intentional brands grow with highly tailored strategies. Faced with the need to scale hundreds of campaigns efficiently while maintaining control and precision, Cartology integrated Teikametrics into its workflow. Teikametrics’ powerful AI, automation, and reliable API enabled Cartology to streamline performance analysis, fine-tune bids, and eliminate manual inefficiencies—ultimately allowing the team to scale faster and serve clients better. What began as a tactical tool has evolved into a strategic partnership built on trust, performance, and shared industry insight.
The Challenge
Managing 500+ catalog items across multiple strategies presented Cartology with a core operational challenge: how to scale ad campaigns efficiently without sacrificing performance or control.
Even with in-house knowledge and a rigorous client vetting process, the team needed a tool that could:
- Plug into an already structured campaign framework—not force a new one
- Execute complex campaign builds at scale
- Adjust bids dynamically based on real-time performance
- Overcome ad console bugs and API limitations
The Solution
Cartology turned to Teikametrics to deliver automation, performance stability, and visibility across their accounts. Teikametrics became a core adtech layer within Cartology’s systems, used both for client acquisition and ongoing optimization.
Key ways Cartology leveraged Teikametrics:
- Sales Enablement Tool: Michael uses Teikametrics’ analytics during prospecting to clearly visualize performance opportunities. “It’s been a game changer,” he shared.
- Post-Onboarding Automation: Once campaigns are stabilized and structured, Cartology plugs in Teikametrics to take over bid adjustments and budget control.
- Seamless API Integration: Unlike Amazon’s ad console, Teikametrics’ API push-through is “almost always successful,” offering crucial reliability.
The Results
Cartology now uses Teikametrics to:
- Save manual time on campaign restructuring and reporting
- Maintain client-specific naming conventions and segmentation
- Scale accounts in ways “no human could ever do” through intelligent bid optimization
- Eliminate frustration with buggy ad tools by relying on Teikametrics’ dependable API
Michael noted the shift from early Teikametrics requiring campaign structure alignment, to now being flexible enough to plug into Cartology’s own frameworks, a major evolution that made the tool “so much easier to use.”
What Michael Says
“We want to improve performance and be more fine-tuned—Teikametrics helps us do that. We’ve got the foundation, and it plugs right in.”
“I spend a lot of time on recommendations. Teikametrics helps me deliver those with real data, real visuals, and real clarity.”
“The ad console bugs out all the time. Teikametrics just works.”
The Bottom Line
Teikametrics empowers Cartology to scale complex Amazon advertising strategies with confidence and efficiency. By automating the right tasks, providing clear insights, and seamlessly integrating into existing workflows, Teikametrics helps Cartology focus on what they do best—growing intentional brands.
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