Summary

Hello Bello, a premium baby care brand, partnered with Teikametrics to optimize its Walmart Sponsored Search strategy—especially during high-impact seasonal moments like Walmart Baby Days. With a multi-layered approach powered by Teikametrics’ AI-driven technology, Hello Bello drove major improvements in sales, ROAS, and conversion rates.

Goals

  • Increase advertising efficiency
  • Drive higher sales volume
  • Improve ROAS
  • Capitalize on seasonal events like Walmart Baby Days

Strategy & Execution

Teikametrics leveraged Walmart Connect to deploy a comprehensive optimization strategy for Hello Bello’s Sponsored Products and Sponsored Brands campaigns. This included key initiatives like:

Expanded Ad Types: Hello Bello added Sponsored Brands ads to its mix—showcasing multiple products at the top of search results to increase visibility and drive brand awareness.

Seasonal Playbooks: Custom campaign strategies were built around Walmart Baby Days and holiday moments, prioritizing relevant, high-converting products.

Categorical Restructuring: Campaigns were reorganized by product type and category across manual and automatic targeting. This allowed for more granular performance control.

Advanced Bidding Tactics: Tiered bidding strategies were deployed across all match types (broad > phrase > exact). High-performing keywords received aggressive bids, while branded keywords were downplayed in favor of generic terms to attract new customers.

Placement Optimization: Manual campaigns excluded low-performing placements. High-ROAS Single Image Group placements and Walmart app traffic received bid multipliers to boost performance.

The Results

Hello Bello’s revamped Sponsored Search strategy paid off—especially during Walmart’s Baby Days campaign.

  • A +30% ROAS increase YoY
  • +32% Conversion Rate
  • +14% sales lift
  • $5.99 ROAS

Key Takeaways for Advertisers

Explore additional ad types like Sponsored Brands and Videos to extend reach.

Structure your campaigns by category to enable better targeting and performance control.

Balance branded and generic terms to drive both awareness and new customer acquisition.

Use seasonal events as strategic focal points—timely relevance boosts engagement.

Apply bid multipliers to high-performing placements like the Walmart app and SIGs.

Continuously optimize based on real-time data and past performance insights.

Conclusion

By working with Teikametrics to fine-tune its ad strategy on Walmart, Hello Bello delivered measurable gains in efficiency and performance. This case highlights how the right mix of AI, strategy, and timing can unlock growth—especially during seasonal opportunities.

Why Teikametrics?

With Teikametrics, Accelerazon and their client gained:

  • Automated, intelligent bidding that adapts to performance in real time
  • Significant time savings in weekly ad management
  • Greater control and clarity over campaign performance
  • The ability to scale faster while maintaining ROAS and improving conversion rates

Ready to scale smarter?

👉 Book a demo with our expert team today and learn how Teikametrics can help you grow smarter on Amazon, Walmart, and beyond.