Search Is Tapped Out: How AI and ARI Insights Build True Growth in 2027
November 4, 2026 | 12 PM ET
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Search is the easiest marketplace channel to measure, and that’s exactly why it can mislead you. Attributed ROAS credits search for shoppers who would have bought anyway, and once non-brand search flattens, more spend buys little new growth. So where does 2027 growth come from, and how do you scale the analysis behind it without scaling your team?
Join Alasdair McLean-Foreman, CEO and Founder of Teikametrics, and Peyvand Padidar, Senior Director of Product, for a 60-minute session on building your 2027 plan on Amazon and Walmart with AI-powered tools.
What You’ll Learn
- See your true page 1 position. Use ARI Insights to map the full funnel from discovery to repeat purchase, and measure share of voice across paid and organic placements in one view.
- Prove what’s incremental. Run a holdout test on a live business, and use Market IQ’s incrementality measurement to separate sales your ads caused from demand you would have captured anyway.
- Decide where the next dollar goes. Use ARI Assistant to turn spend-to-share signals into ranked actions: where to invest, where to defend, and where to pull back.
- Scale your analysis with AI. See how the Teikametrics MCP connects your data to the AI tools your team already uses, so funnel questions get answered in minutes instead of days.
- Set 2027 share targets. Tie budget splits and upper-funnel bets to incremental revenue, new-to-brand customers, and share of category.