We’re excited to introduce our latest innovation: the Brand and Competitor Tagging feature. This powerful new tool optimizes your keyword recommendations and ensures your ad groups target the right audience. 

What is the Brand and Competitor Tagging Feature?

This feature allows you to input and manage your brand and competitor names efficiently, tagging this metadata to your products in bulk. By adding these tags, Teikametrics’ AI can make more intelligent keyword recommendations and route those keywords to the correct ad groups, enhancing your campaign performance.

Why is This Feature Important?

Enhanced Keyword Recommendations: By tagging your products with brand and competitor names, our AI can provide more accurate and relevant keyword suggestions, ensuring the right customers see your ads.

Improved Campaign Performance: Properly routed keywords mean your targets are placed in the optimal ad groups, increasing the chances of conversions and improving your overall ad performance.

Scalability and Efficiency: This feature is designed to handle large product catalogs, allowing you to manage tags in bulk and effortlessly keep your product information up to date.

How Does It Work?

Using the Brand and Competitor Tagging feature is straightforward and user-friendly. Here’s a quick overview of how to get started:

To access the feature, Teikametrics customers can navigate to the Products section and find a new page called Brand & Competitors. Here, you will see all of your connected merchants and can easily toggle between them. Seamlessly choose from two options: Assign to All or Custom Assign. 

1. Assign to All:

Use this option if all products under a merchant share the same brand and competitor tags.

Enter your brand and competitor names, then click “Save Changes” to apply these tags to all products in your catalog for that merchant.

2. Custom Assign:

Choose this option if you have multiple brands under one merchant.

Enter your brand and competitor names at the top of the page and click “Save Changes.” Select the products you want to tag from the list below. Click “Assign Tags to Selected Products” and “Submit” to save your changes. When new products are added to your catalog or new inventory arrives, you’ll receive reminders in the recommendation hub to update your tags. This ensures your catalog remains current, maximizing the potential of Teikametrics’ features.

Our new tagging feature isn’t just about making your life easier—it’s about driving tangible results for your business!

Stay tuned for more updates and innovations from Teikametrics. We’re committed to your success every step of the way.