Amazon is a powerful source of growth, sales, and success for businesses of every size. However, it’s also the marketplace with the highest competition. After all, Amazon has built a catalog of 12 million listings for their services alone. When you add in marketplace sellers, there are over 350 million products on Amazon.With this much competition, it’s critical to organize your listings properly for the highest results. We recommend proper strategy and execution to maximize your potential. To help you keep up with the fast-paced requirements of ecommerce, we have the three most important — and most challenging — secrets to successful Amazon listings from our free Amazon Listing Optimization Checklist.
1. Perform Keyword Research
When it comes to searchability, keywords are king. Leveraging specific, related, long-tail keywords can put you in front of your target audience when they’re most likely to purchase. They help you get discovered, achieve new sales, and grow your business. However, when not managed properly, you can be underprepared for highly competitive terms. Even worse, you could be spending money on terms that either do not convert or have little to no search volume. Not only does this waste your budget, but it also wastes your time and energy too.
To keep your business competitive, and ensure you’re choosing the right keywords, here’s what we recommend:
- Identify relevant keywords related to your product using tools like Amazon Keyword Research, Google Keyword Planner, or Flywheel 2.0 (which performs this task automatically — negative keywords, too!).
- Focus on high-volume and relevant keywords that have a good search volume and low competition.
2. Optimize Titles:
To further improve your ability to be found, your titles need to be their best. That means to include the main keyword at the beginning of the title. Going even further, a properly organized title can increase clickthrough and conversion rates. They preemptively answer questions, showcase your key differentiators, and give users a reason to take interest in your product. After all, a strong first impression is a great way to earn long-term, repeat customers.
To get started, consider the following:
- Include your main keywords in the title to improve search visibility, focusing on search volume and relevance.
- Ensure the title is concise, engaging, and compelling to attract potential buyers.
- Highlight unique selling points, features, or promotions in the title.
- Keep the most important, descriptive keywords first, focusing on one main keyphrase for the first 80 characters.
3. Remember Appropriate Pricing:
Let us be honest here, customers want powerful products. They want solutions to their problems, tools that improve their lives, items that are the best in their class. Moreover, they want the best price on these excellent goods. In fact, if your item is overpriced, they will sooner select a worse product because the price tag on it is much lower. However, you want to make sure you offer a price that still allows you to fund and grow your business with every purchase.
Here is what to keep in mind:
- Customers want the best product at the lowest prices. Keep your listings competitive!
- Pricing changes as fast as every hour — capitalize on hourly bidding practices.
While brief and intuitive, these are important details to remember, which can empower further Amazon efforts. Different shoppers will be searching different categories at different times. If you want to take advantage of these changes in buying habits, you will want to adjust your ads and prices every single hour. This way, you can lower ad spend when your audience is not searching and increase when they are likely to be interested in your products. The same goes for pricing when competition is exceptionally high.
However, it’s incredibly difficult to monitor every single item and promotion every single hour. Or try to optimize all of your listings as often as you should to give them their best opportunity for success. Fortunately, you don’t have to do this. You can let AI pull the most recent, relevant data from multiple sources and use that information to make the best decisions for you. Flywheel 2.0 is designed to do the work of a team at a fraction of the price, empowering your campaigns with data, actions, and results that you could not achieve otherwise. In the end, it’s taking away the difficult work to help you do what you do best: grow your business. Check it out with a no-risk, 30-day trial.