With over 1 billion monthly users, TikTok is a goldmine for brands looking to grow smartly and quickly. However, being a relatively new and often-updating platform makes it difficult to grab a foothold if you don’t know what you’re doing. Fortunately, with our experience growing businesses on Amazon, Walmart, and beyond, we know the ins and outs of TikTok and can help you succeed.
Here are the best ways to outpace your competition and unlock explosive growth on TikTok for your business.
The best way to have a TikTok presence is to do as the users do and create videos. Make fun, engaging content that delights and promotes your brand. Treat it as top-of-funnel content to introduce your business to potential new audience members and provide value. These may get picked up and spread around by your community, at no added cost to you. What’s better than content that promotes itself?
Want to give your posts a push above the ocean of organic content all over TikTok? Run ads. Use your promoted posts at the funnel stage that needs the most help or push certain consumers into the next phase of the buyer’s journey. Ads also help you get data faster than organic efforts, which can provide you with key knowledge for future campaigns.
Partner with Influencers
Looking to expand your sphere of influence on TikTok? Utilize someone else’s! Influencers have built committed, loyal audiences in a certain niche and can use that trust to encourage certain actions, like looking into your shop!
When considering influencers, however, not all are created equal. Influencers with a massive following are enticing but don’t always provide value equal to what you’re paying them. Although they get your brand in front of many eyes, not everyone will take action, as they are used to seeing branded deals. Or worse, your product isn’t connected to their niche. On the other end, some influencers are simply too small to make a valuable impact on your business.
As with Goldilocks, you’re looking for the sweet spot. Find a mid-sized influencer who is directly in your niche, somewhere that your products provide clear, consistent value. These personalities tend to offer more affordable rates while connecting you to an audience that is more engaged with their content. Followers of these influencers tend to be more active with the influencers, and therefore more active with your brand.
Rely on Experts
If you’re struggling to unlock growth on TikTok, turn to people who know it best: Teikametrics. We were the first AI tool to partner with Amazon’s and Walmart’s APIs and continue to maximize performance on other platforms as soon as possible. TikTok is no different. While Flywheel has yet to have integrations with the platforms, our research team has delved deeply into the site.
They have broken down a brief, yet powerful ebook on how to access 1B+ users on TikTok. It goes over everything you need to know about TikTok for businesses from setting up your TikTok shop to growing your brand in and off platform and so much more. Get it for free today.