Despite arguments from industry professionals, the future of e-commerce is neither human nor AI — it’s both.

We are at a turning point. A point of no return. A point where the challenges of today evolve faster than it is humanly possible to keep pace with. 

A Human in the Loop is the combination of humans and machines to achieve a result far greater than either could achieve on their own. To be a Human in the Loop is to leverage technology — the machine — far to surpass the complex challenges in e-commerce today.

This new, bi-weekly podcast dives into the dynamic intersection of human intelligence and cutting-edge technology within the ever-evolving landscape of e-commerce.

From in-depth discussions on Artificial Intelligence to brands that have launched and gone viral on TikTok to the stories behind today’s biggest technology companies, brands, CEOs, and sellers…You’ll learn today’s greatest strategies and insights through the most up-to-date conversations with industry leaders and innovators that you’ve never seen on a show before.

Welcome to the forefront of the e-commerce revolution, where being a Human in the Loop is not just a strategy.

But the essence of progress.

A Look at Episode 1

Episode 1: From Third-Party Seller to Software CEO

Guest: Alasdair McLean-Foreman, CEO & Founder of Teikametrics


Human in the Loop’s first episode explores the journey of Alasdair McLean-Foreman, from being one of the first third-party sellers on Amazon to becoming the founder and CEO of a successful, thriving software company, Teikametrics. The discussion highlights the various challenges faced by sellers and the evolution of the e-commerce landscape. It also delves into the role of AI in solving these problems, as well as its future in e-commerce, business, and daily life. In this conversation, Alasdair and Cameron explore what the transition and journey of a seller to successful owner and operator of a thriving software company looks like, and what it really takes to succeed in today’s always-on and always-changing market.

Key Takeaways from the Episode

As an online seller, your time is precious, and we don’t want to waste a second of it.  Here are the key lessons we learned from Human in the Loop episode 1.

  • The journey from third-party seller to software CEO involves navigating the challenges of selling on Amazon and adapting to the changing e-commerce landscape.
  • The problems faced by sellers, such as gaining new customers and growing their businesses, have remained consistent over time.
  • AI is a crucial tool for sellers and software companies, enabling automation and optimization at a scale beyond human capability.
  • The future of AI in e-commerce holds limitless opportunities for innovation and differentiation. Effective communication is crucial in both personal and professional relationships.
  • To grow, it is essential to listen to your core customers and adapt quickly when necessary to reflect what your customers desire to grow their own business.
  • Keep a pulse on the market, adapt quickly, listen to your customers and employees, and always strive to improve.

Want the deep dive? Listen to the full episode here.