Understanding what happened in Amazon search and advertising in 2020 is critical to planning a successful 2021.

In this report, we break down, on a vertical-by-vertical basis, key benchmarks throughout the first ten months of 2020.

This will provide you a market-wide view into how things shifted before the holiday season, which we covered in a separate, 2020 Holiday Season Analysis.

What You’ll Learn:

  • Changes in CPC, search volume, and conversion rates across the 10-month period
  • How the data differed for each of the following Amazon categories: Baby; Beauty & Personal Care; Clothing, Shoes & Jewelry; Electronics; Grocery & Gourmet Foods; Health & Household; Home & Kitchen; Sports & Outdoors; Toys & Games
  • Pandemic circumstances that may have influenced performance in each of the categories