Understanding what happened in Amazon search and advertising in 2020 is critical to planning a successful 2021.

In this report, we break down, on a vertical-by-vertical basis, key benchmarks throughout the first ten months of 2020.

This will provide you a market-wide view into how things shifted before the holiday season, which we covered in a separate, 2020 Holiday Season Analysis.

What You’ll Learn:

  • Changes in CPC, search volume, and conversion rates across the 10-month period
  • How the data differed for each of the following Amazon categories: Baby; Beauty & Personal Care; Clothing, Shoes & Jewelry; Electronics; Grocery & Gourmet Foods; Health & Household; Home & Kitchen; Sports & Outdoors; Toys & Games
  • Pandemic circumstances that may have influenced performance in each of the categories

Download the free report, analyzing key benchmark metrics for nine Amazon categories. See how these key metrics moved as 2020 progressed.