GoPlus Home Goods
![](https://www.teikametrics.com/wp-content/uploads/2021/10/Walmart-case-study-2020-Goplus-logo-300x58.jpg)
Timeframe: 3/13/20-5/2/20
Eficient sales growth justifies a 4x budget increase after two weeks to double down on volume growth
![](https://www.teikametrics.com/wp-content/uploads/2021/10/Walmart-case-study-2020-Goplus-2-scaled.jpg)
Advertising Goal
Drive sales and improve ROAS
Problem and Solution
GoPlus was looking to scale its furniture business on Walmart.com using Sponsored Products, but needed a partner to help them do so eficiently across their entire product catalog. After a careful search across each of Walmart’s API partners, GoPlus chose Teikametrics and launched in March 2020.
Advertising Strategy
At launch, Teikametrics created a multi-faceted campaign structure for the client’s entire 220-item product catalog. This approach used broad and phrase match keywords to identify opportunities, and exact match to capitalize on key terms with historically good performance. Within 2 weeks, Teikametrics approach resulted in GoPlus exceeding their ROAS goal, allowing the company to 4X their monthly ad budget. Teikametrics then leveraged bid multipliers on top-performing Walmart platforms to utilize additional budget and drive incremental volume.
Teikametrics Enables Scale
![](https://www.teikametrics.com/wp-content/uploads/2020/08/Teikametrics-Enables.jpg)