It has been an invaluable time saver, allowing us to expand our client base, increase our effectiveness and bring on more business.
MITCH JENSEN, VP MARKETPLACE OPERATIONS AT PIRAWNA
The automated bidding logic is our #1 favorite feature of Flywheel.
JED RAWSON, CEO AT PIRAWNA
The Partnership
It all started right here at Prosper. In 2019, Teikametrics & Pirawna entered into a strategic partnership that combined Teikametrics’ Flywheel, with Pirawna’s storied Amazon expertise to deliver scaled advertising efforts to brands selling on Amazon
Pirawna is a one stop shop for all things Amazon. As an Amazon-focused digital marketing agency they help brands with Amazon Marketing, Amazon SEO, Amazon Optimizations & Seller Intelligence. They boast incredibly deep experience on both Seller Central and Vendor Central and optimize $150M+/yr in revenue.
The Brand
Originally built on their popular Dog-happiness Subscription Boxes, BarkBox has found success selling a variety of dog related products in a variety of channels including barkshop.com and Amazon. In partnership with Pirawna, BarkBox has successfully scaled their Amazon business from $5M/yr to an $12M/yr run rate.
BarkBox continues to sell their Dog Lifestyle Subscription Boxes but they have quickly gained market share in Dog Beds, Training Products, and Toys by providing top quality products at competitive price points.
The Outcomes
Pirawna was brought on board with BarkBox with the primary goal of optimizing and expanding Bark’s Amazon Pay-per-Click advertising. Since plugging in, Pirawna had greatly expanding the scope and effectiveness of Bark’s marketing, contributing to 2.36X YoY growth in December and 5.1X YoY growth in January.
Pirawna is a strong and passionate team of
e-commerce experts and it shows in the results
they drive for their brands. They leverage powerful
insights and data to deliver thoughtful guidance
and a hands-on service delivery. The foundation
they’ve built for BarkBox on Amazon is a perfect
demonstration of Pirawna’s ability to grow demand
and meet market needs.
Teikametrics & Pirawna team at joint training meetings in
Solana Beach, CA
Total Amazon Sales and Ad Sales
October 15th, 2019 to January 19th, 2020
Performance Across All Campaigns
