Prosper Show 2023 was monumental.

On March 13-15, over 150 exhibitors and hundreds of ecommerce experts and brands of all sizes met in Las Vegas, Nevada for an unparalleled educational, networking, and growth opportunity.

As one of those marketers, I cannot express how valuable the conference was.  In the next several hundred words, I’ll be sharing with you the experience of the 7th annual Prosper show, from the view of a first-time attendee, as well as some of the most important takeaways from the educational sessions I attended.

A Robust Welcome

Prosper Show 2023 started off with a bang at the evening pool party. The fully stocked bar, accommodating waiters, and lively dance-remixed soundtrack encouraged attendees to mingle and unwind. It was a great opportunity to meet other marketers, sellers, and experts and trade business cards and pleasantries.

As an employee of a remote-first company, it was a great chance to reconnect with my fellow team members who are located throughout the country. Getting to shake hands with people with whom I’ve only ever interacted on Slack, helped foster a sense of community and camaraderie that has lasted long after the conference ended.

A Walk through the Expo Floor

The expo floor at Prosper was a wonderland for sellers looking to improve their performance on Amazon, Walmart, Etsy, Shopify, or any other ecommerce platform. Booths as far as the eye could see promised to help sellers improve their performance with organizational tools, ecommerce law advice, free consultations, the leading multi-channel ad optimization AI, and so much more.

It was a fantastic opportunity to learn about the latest offerings from service providers, what competitors may be using, and grab some swag by which to remember the companies with whom you spoke.

The Top Four Takeaways from Prosper Show 2023

Easily, the most valuable part of the conference was the educational sessions. With keynotes from Cody Griffin, Senior Director of Marketing at Dr. Squatch and Yve-Car Momperousse, CEO & Co-Founder of Kreyol Essence, it was clear from the start that they had a value-packed two-day schedule.

Educational sessions covered a wide berth, including:

  • SEO crash courses
  • Listing optimization advice
  • The current state of ecommerce
  • The value of video
  • Influencer marketing
  • Multi-channel techniques
  • Mental health as a marketer
  • So much more

Having attended 12 sessions, spending two full days taking frantic, detailed notes, eternally grateful for the video recaps to come (speaking of which, have you seen ours?), I noticed major themes running throughout the lessons. While I can’t break down the individual sessions, hopefully these four takeaways can help you prepare for a more successful 2023.

The Future is Omnichannel

As consumers become savvier and channels continue to put more weight on paid resources, sellers must diversify. Selling on multiple marketplaces or adding a social media leg to your strategy can help you cross-pollinate and amplify your reach. You can solidify your brand wherever people find you, making you instantly recognizable, but also giving you a chance to explain the benefits of your product and the solutions you offer. That’s why Teikametrics has designed our Flywheel 2.0 around multichannel performance. Not only does it work both on Amazon and Walmart, it aggregates data from multiple marketplaces so sellers are always as up-to-date as possible.

Focus on the Why

A tale as old as time still holds true today. With Amazon boasting more sellers than ever and other marketplaces growing rapidly, you need to differentiate yourself to stand out. How? Focus on your why.

Why do you make the product you do? What problems do you solve? Why should someone choose you over your competition?

Getting rid of the fluff and educating your audience can mean a world of difference for sales and retention.

Influencers Hold Influence

#TikTokMadeMeBuyIt has a collective 8 billion views — and is growing! If this doesn’t show the power of influencer marketing, nothing will.

Consumers want to be reassured of the quality of products, especially from voices they trust. Influencers build relationships with their audiences and can offer that authority. To capitalize on this, presenters recommended seeking out smaller influencers that fit your brand and market. That way, their audience is tailored to yours and both your voice and their brand remain authentic.

Building Better with AI

It seems like AI is becoming more popular every day. From Chat GPT to Google’s Bard and OpenArt, there seems to be a computerized mind for every task. So whether you need help drafting an email, finding royalty-free stock imagery, optimizing your listings, or something we have yet to imagine, it’s definitely the space to watch.

Looking Forward to Next Year’s Prosper Show

Prosper Show 2023 may have only been a three-day conference, but it had a lasting impact. I was fortunate enough to benefit from the conference on personal, professional, and educational levels. Teikametrics was able to connect with sellers from all over, educate them and our team about the latest advancements in the industry, and grow along with our community. With new lessons and a renewed appreciation for the efforts of ecommerce sellers, I’m excited to help my team empower others as we lead up to the 2024 event!