The lessons from the latest episode of Human in the Loop keep coming! Episode 1 was an eye-opening look at the career of Alasdair McLean-Foreman, owner and founder of Teikametrics; Episode 2 was the first of the recurring Benchmark Blitz; and now the fun continues with an insightful account of going viral on TikTok with the founders of Sud Scrub!

While a large majority of the sellers listening to this podcast are already selling on Amazon and/or Walmart… but what about TikTok?

What does it look like to sell and grow your brand on TikTok today?

What about starting your brand on TikTok, going viral, and then expanding into Amazon and Walmart second? Read on to find out.

A Look at Episode 3

In this conversation, the founders of Sud Scrub, Steven and Ray, discuss the beginning of the Sud Scrub brand, how they leveraged TikTok to go viral and skyrocket sales, and how it all led to the incredible growth of a shower scrub. 

Overall, the story behind Steven and Ray highlights the power of social media in driving awareness and sales for a business, just how much power and influence TikTok has in a core group of untapped buyers, and what potential sits waiting for sellers and content creators to grow with.

This is one of our best conversations to-date.

Key Takeaways from Episode 3

This episode is a gold mine for sellers who want to break their way into TikTok and take advantage of its billions of users. Since your time is valuable, we’ll keep the breakdown brief:

  • Utilizing TikTok as a marketing platform can help drive awareness and sales for a business.
  • Consistently creating content and engaging with the audience is key to building a community and growing a brand.
  • Being transparent and authentic in your content can help establish trust with customers.
  • Building a team and delegating tasks is essential for scaling a business and freeing up time for strategic growth. TikTok and content marketing can be powerful tools for promoting products and driving sales.
  • Over-communication with customers is essential for building loyalty and addressing any issues or delays.
  • The future of e-commerce involves the integration of content and commerce, where both are necessary for success.
  • Expanding product offerings requires careful consideration, and retail may not always be the best option.
  • When starting a product-based business on TikTok, it is important to have a well-developed idea and consider patent protection.
  • Dealing with counterfeit products requires educating consumers and protecting your brand.
  • Persistence and dedication are key to overcoming challenges and achieving success in the e-commerce industry.

For more inspiration be sure to check out the Sud Scrub TikTok channel, and don’t forget to subscribe for more Human in the Loop!