Because of the pandemic, 2020 was a year like no other for ecommerce, and we wanted to understand how shoppers behaved on Amazon during the 2020 holiday season. That’s why we analyzed search volume and CPC (cost-per-click) on Amazon across the Teikametrics customer base from November through the end of 2020.
What’s In The Holiday Season Report
Our new report provides a comparison of search activity during Cyber Week to the period preceding it, as well as to the previous year. It also looks at changes in search behavior after Cyber Week up through the end of the holiday shopping season.
We found that during Cyber Week search volume increased compared to the preceding period, but not at the rates of 2019. We also found significant volume in post-Cyber Week shopping.
We previewed this data in our Key Amazon Data Trends From 2020 webinar alongside other actionable data insights from the year. Now, the new 2020 Holiday Season Analysis contains all the details, including our research methodology and findings compared across categories.
Seasonal Data Informs Ad Strategy
Read the new report as you plan advertising for 2021 and think ahead to peak shopping days such as Prime Day in the summer or, depending on your product catalog, upcoming holidays or seasonal peaks. Data-informed advertising will help you be more effective, and more efficient as you execute on your advertising strategy.