Teikametrics, the Retail Optimization Platform (ROP) that helps brands and sellers accelerate profitable sales growth on Amazon, announced that it has hired Srini Guddanti, a veteran Amazon executive who helped grow the retail site’s digital advertising operations into a $10+ billion business, as its new chief product officer (CPO).

Throughout his 14-year tenure at Amazon, Guddanti held leadership roles across every crucial function of the company’s ecommerce ecosystem, from retail finance, to Amazon Prime, to Fulfillment by Amazon (FBA). Starting in 2016, Guddanti served as Director of Worldwide Sponsored Ads Growth & Customer Success at Amazon, working directly with Paul Kotas, SVP of Worldwide Advertising, to accelerate global adoption of Amazon’s Sponsored Products ads. While in this role, Guddanti managed a global team of 700+ employees across 11 countries.

“Srini played a pivotal role in turning Amazon’s Sponsored Ad business into the company’s second fastest-growing business unit,” said Alasdair McLean-Foreman, CEO of Teikametrics. “With Srini’s deep, long-standing knowledge of Amazon’s ad products and retail ad marketplaces, he is the perfect person to lead Teikametrics’ product team as we expand our functionality and market reach.”

As Teikametrics’ CPO, Guddanti will apply his decade of e-commerce insider knowledge to guide the company’s evolving product roadmap and drive continued marketplace advertising success for brand owners across all channels and platforms. This is particularly important given Amazon’s ongoing shift towards third-party sales, leading the retail site to forge partnerships with technology companies that can support this broader ecosystem. Guddanti’s arrival, and his familiarity with Teikametrics from his tenure at Amazon, underscores that the Teikametrics approach aligns with Amazon’s vision for the future.”