Executive Summary
Gozney wanted to scale Amazon profitably without relying on increased ad spend. Using the ARI Platform to optimize paid and organic performance together, the brand increased organic sales share from 48% to 65%, cut TACOS nearly in half, and delivered its biggest Prime Day in three years – with 20.8% higher sales on 30% less ad spend.
Our focus this year has been profitable, efficient growth, and the ARI Platform optimizes our Amazon business holistically rather than one lever at a time. It looks at total sales, organic and paid together, across all of our accounts and marketplaces. We now generate roughly twice the sales for every ad dollar, and we had our biggest Prime Day in three years on less spend.
The Results
Core Efficiency Ratios
How the ARI Platform Drove Holistic Growth
1. Optimize for total sales, not just ad performance
ARI balanced paid acquisition with organic keyword performance, helping cut TACOS from 11.4% to 5.7%.
2. Turn paid efficiency into organic growth
Gozney’s organic sales share increased from 48% to 65%, reducing dependence on paid media.
3. Scale when demand peaked
During Prime Day, Gozney increased sales 20.8% while spending 30% less on advertising.
Ready to Scale Your Amazon Efficiency?
See how Teikametrics and the ARI Platform can help you maximize profitability across your marketplaces.
