The Challenge

RuffleButts, the direct-to-consumer children’s apparel brand known for its signature ruffled swimwear, came to Teikametrics with an efficiency-first mandate: scale revenue and win Amazon’s biggest events without letting advertising costs erode margin.

Key constraints included:

  • Rising competition and ad costs across children’s apparel — with a mandate to expand into major events without eroding the account’s efficiency baseline.
  • A highly seasonal demand curve with sharp Prime Day and Q4 holiday peaks that were difficult to scale into profitably.
The Teikametrics team genuinely understands our brand and our goals. They don’t just run campaigns, they act as strategic partners we trust to make the right calls, which is why they feel like a true extension of our own team.
Michael Roland, Rufflebutts

The Solution: The ARI Platform

Teikametrics deployed the full ARI Platform — ARI Ads, ARI Catalog, and ARI Insights — combined with a dedicated expert team to configure the account and drive campaign performance:

  • ARI Ads: Goal-based campaign automation and bid optimization scaled spend into Prime Day and Q4 windows while defending ROAS targets in real time.
  • ARI Catalog: Listing and catalog optimization strengthened conversion and ensured the highest-value SKUs were positioned to capture event-driven demand.
  • ARI Insights: Market and search-term intelligence surfaced high-intent keywords and competitive trends, informing where to lean in and where to pull back.
  • Expert team: Teikametrics strategists tuned the platform to RuffleButts’ margin and efficiency goals, turning event spikes into a compounding, organic flywheel.

The Results

Since kickoff, Teikametrics has structurally improved the account’s advertising efficiency, making every dollar work harder, even through the biggest events.

  • The efficiency multiplier: even as budgets scaled into the 4-day Prime Day windows, event-month ROAS strengthened from 3.7 to 4.7 (+27%) — efficiency went up, not down.
  • Total cost compression: Prime Day TACoS fell from 17.2% to 13.5% and H1 baseline ROAS rose 4.70 to 5.05 — proof the gains are structural, not seasonal.

The Impact: The ARI Platform plus expert management made RuffleButts’ advertising structurally more efficient — higher ROAS and lower cost of sales, even at peak-event scale.